top of page


Ebraheem Al Samadi 

“Risk more than others think is safe. Dream more than others think is practical.”
  • Instagram
  • TikTok

About Me 

Inspiring. Dedicated. Warm-Hearted. Born in Kuwait and raised in the United States, Ebraheem was destined for success in the business world from a very young age. An entrepreneur from the age of 14, he launched his very first business out of his mother’s Florida apartment selling off-season clothing and items on eBay, a stint which eventually earned him one of eBay’s coveted “1000 Power Sellers” awards. 


With this invaluable learning curve and knowledge on sales strategies, Ebraheem moved to the land of opportunities, Dubai, in 2010, to establish the Al Samadi Group, and grow its retail portfolio in the UAE and beyond. Shortly after, he merged the company with his family's hospitality business to form two divisions of Al Samadi Group and expand business interests across the Middle East, with Dubai as the operational hub. Today Al Samadi Group stands as a testament to the family vision, as the company energetically pursues new opportunities in the region and beyond. 

In 2015, Ebraheem bought the 1999 Forever Rose London concept, nurturing it into a multi-million dollar luxury empire worth over $21m — in less than a year. Ever since, Forever Rose London has evolved to become a one-stop luxury gifting boutique concept with long-lasting forever roses, premium chocolates, specially selected perfumes and Ouds, and a unique collection of jewelry and diamonds. The brand owns seven stores in the UAE, KSA, and Qatar. 


After the outstanding success of Forever Rose London, Ebraheem wanted to bring the Forever Rose experience one step closer to its loyal customer base, by making way into their everyday life, through an amazing cup of coffee or a dessert. With creativity at the heart of this concept, Ebraheem developed what is now known to be the UAE’s first 2D café, Forever Rose Café. Since its first location launch in 2020, Forever Rose Café has been known as one of the most Instagrammable cafés in the UAE, now present at three locations, two in Abu Dhabi and one in Dubai. 


Ebraheem’s driving force has long been the desire to fully support his family, as well as striving to ensure he creates an environment which first and foremost promotes happiness amongst employees and colleagues. He also believes the cultural exposure garnered by global travel is another major inspiration for innovation in businesses and a key opportunity to source products and concepts with the potential to thrive in the UAE. By taking successful business models and proven products and applying local knowledge, Ebraheem now treats the UAE to the best the world has to offer. 


Ebraheem Al Samadi successfully achieved his Master’s degree in Business Administration from the University of Aberdeen, London. He has won multiple awards and accolades including: 

  • Cosmopolitan Middle East’s Bachelor of the Year, 2017 

  • Esquire Middle East’s Best Dressed Men, 2018 

  • eBay's coveted 1000 Power Sellers

  • BBC Good Food ME’s Best Afternoon Tea in Abu Dhabi 2021, Forever Rose Café


Ebraheem Al Samadi also stars in the upcoming Netflix reality show, Dubai Bling, releasing on October 27, 2022.  

bottom of page